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When working on a group project, an idea from one of my group members was to create a logo that moves. The question is, is that a good idea? An animated logo could be used for online applications such as social media and websites.The only tricky part is whether the platform being used allows such a practice. Currently, I have seen people on Facebook using a GIF for a profile picture and they definitely catch the eye. However, these are personal profile pictures, not a brand. That being said, a GIF logo could certainly be used on a website right now. Let's take a look at the pros and cons of an animated logo:
Pros:
1. Eye-catching
An animated GIF logo would not be boring and static. Like previously mentioned, GIF profile pictures on social media may be more eye-catching and gain more attention. This could be useful for advertising on social media platforms.
2. More Depth
A brand can do more to portray a brand personality with an animated GIF logo. There would be multiple ways to add animation to a logo that adds more character and story to the brand. This may help people understand what the brand is and stands for from a simple glance at the logo.
Cons:
1. Repetitive
It goes without saying that the GIF format, when used for animation, is repetitive, meaning it could become annoying very quickly. Brands would need to take care when creating an animated GIF logo so as to make it seem like the GIF never ends to help eliminate the possibility of becoming annoying.
2. Restrictions
If social media platforms allowed the use of an animated profile photo it also goes without saying that these would most likely come with added restrictions on how this tool could be used. Marketers would most likely only be able to do so much with an animated logo in order to reduce the potential of abusing the format simply to drive traffic.
The point
The point is that we could start to see brands using animated GIFs as brand profile pictures on social media, and on their websites in the very near future. As mentioned, this practice would have both positive and negative aspects, but if a brand considers these aspects they could create GIFs that comply with restrictions, aren't annoying, drive traffic, and tell people more about a brand.
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