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Splice?
Splice.com is a music collaboration platform where music producers can come together to either work on or post their current musical projects for others to hear and possibly collaborate on. It is essentially a social media site for music producers and the platform also has digital audio workstation plugins available to rent and also offers sounds from well-known sample makers. All this creates a great social media platform for producers. However, the main reason record labels should use Splice is because of the ability to create remix contests on the site. Essentially, record labels can provide producers with the audio files to a past release and create a contest to see who can remix the song the best. The rewards can include an official release of the remix on the record label, musical equipment, merchandise, gift cards, and other monetary incentives. One record label doing this right is Monstercat. For example, a recent contest, by a Monstercat artist, had 449 contest likes, 20,000 plays, 4.7k people downloading the project files, 783 comments, and what could be hundreds of submissions to the contest.
Why Use Splice?
1. Engagement and Creating Hype
Allowing people to create music based on your current releases for rewards is a great way to allow people to gather and create content all surrounding your brand. This type of activity can get people talking and creating, and may lead to word of mouth recommendations from music producers who very well may be the music tastemakers of their social groups. This type of activity can also create hype around a song or record label due to some of the amazing things that people can create.
2. Talent Acquisition
It goes without saying that creating an outlet for music producers to easily create and be recognized for their musical creations is a great way to find new music producers to either sign or keep on the record label's radar as a potential artist for the label. Creating a contest can essentially be used to market to your potential "employees," in a sense.
3. Loyalty
This type of activity may make people more loyal to the record label. Music producers may view the label in a more favorable way by allowing them and possibly rewarding them to create their own versions of the label's current songs. This practice is more progressive in that some labels would not want to give out the project files to their artist's music, for whatever reason.
The Point
The point is that Splice can be used as a powerful engagement tool for the record label's music producing followers. This type of activity allows record labels to find talented music producers to possibly add to their roster and may make people who worked on the contest more loyal. The end product made by the record label's fans can then be released for sale, further creating hype around a song and brand, and possibly increase profit.
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